Car Clinics
Static Clinics
Static clinics are generally conducted in a setting that befits the brand name at exhibition halls or convention centres.
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Dynamic Clinics
Depending on the level of development of the vehicle and the question at hand, these tests may take place on closed circuits or on public roads.
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Eye tracking
With eye tracking, the eye movements of a person looking at an object or when performing a task are recorded. Read more
Ihr Spezialist für Car Clinics

Alexander Stech
Consumer Research &
User Experience
The Spiegel Institut
"Not the objective nature of a product is the reality in the market psychology, but only the consumer perception."
What moves people? How are products experienced from a consumer perspective and how are (purchasing) decisions reached? A passion for these questions is what made Dr. Bernt Spiegel into a pioneer in market psychology in Germany and led him to found the Spiegel Institut in Mannheim in 1950.
The siblings Uta and Götz Spiegel are the second generation to run the Spiegel Institut. The Institute conducts consumer research and provides user experience consulting with several locations in Germany, China and the United States. It stands for human-centered consultancy along the product development process: We help develop successful products and services by analyzing the usage context, supporting conceptual design and user-centered development, up to validating the concepts.
We have continuously forged new paths, developed innovative research methods and contributed important findings to the field of market psychology and user experience. Not only in theory: Renowned companies from industry and business use our support to constantly stay a step ahead of consumer demands when designing their products. Our longstanding interest in the question of how people experience products, applications and services, collectively called “User Experience”, is now more relevant than ever before and is an important focus in research and consulting. Read more