Static clinics are generally conducted in a setting that befits the brand name at exhibition halls or convention centres. Mostly vehicles/vehicle prototypes are displayed here in a competitive environment. Potential research questions or objectives of the study focus on assessing design and evaluating new interior concepts or even brand new vehicle concepts. The surveys may be supplemented by, among other things, price analyses, conjoint analyses or eye tracking.
Potential questions in static clinics include:
- How is the customer acceptance of the vehicle in general?
- How is the exterior design evaluated?
- How user friendly and suitable for everyday use are the various vehicle elements such as storage spaces designed?
Potential survey methods are:
- Self-administered questionnaires or interviewer assisted surveys
- Individual interviews
- In-depth interviews
- Focus groups
- Eye tracking
- Usability testing (with UsePrisma®)
- Behaviour observation
